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Videos

How to get holistic insights within hours using behavioural science

Consumer insights are the vital element of effective marketing. Creating great communication, building a powerful brand in the age of behavioral economics requires you to understand your audience. Neuromarketing is an excellent extension to...

Catalogue: Congress 2018
Author: Dmitry Gaiduk
Company: CoolTool Inc
September 23, 2018
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Citation

Gaiduk, D. (2018a, September 23). How to get holistic insights within hours using behavioural science. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-get-holistic-insights-within-hours-using-behavioural-science


Videos

The small enterprise blueprint

Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar...

Catalogue: Congress 2018
Authors: Alex Holmes, Alex Wilman
Company: Northstar Research
September 23, 2018
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Citation

Holmes and Wilman (2018a, September 23). The small enterprise blueprint . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-small-enterprise-blueprint-


Videos

Thought leadership from ESOMAR

These are exciting times for our industry: we are in a new insight paradigm. The data we have to unearth insights is richer than ever and our ability to understand what is really driving consumer behaviour has reached new heights. So, how do you...

Catalogue: Congress 2018
Authors: Finn Raben, BV Pradeep, David Smith
September 23, 2018
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Citation

Raben, Pradeep and Smith (2018a, September 23). Thought leadership from ESOMAR. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/thought-leadership-from-esomar


Videos

Touch and go

To better understand the effects of physical media, Canada Post and True Impact conducted research using Electroencephalography (EEG) and eye tracking. The researchers developed two integrated, non-branded campaigns with the same creative and...

Catalogue: Congress 2018
Author: Diana Lucaci
September 23, 2018
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Citation

Lucaci, D. (2018a, September 23). Touch and go. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/touch-and-go


Videos

Taking the bull by its horns

The more the data, the more the noise! Insights from a remote local event have deep implications for all Multinationals as Protectionism grows globally. Are you listening? Is your brand future proofed?

Catalogue: Congress 2018
Author: Ruchira Jain
September 23, 2018
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Citation

Jain, R. (2018a, September 23). Taking the bull by its horns . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/taking-the-bull-by-its-horns-


Videos

Cracking the congealing data privacy code

The increasing importance for researchers to be proactively involved in discussing and carving the data privacy policies within organisations, in order to ensure the industry does not become inoperable in a compliance manifested environment.

Catalogue: Congress 2018
Author: Kudzai Guvi
September 23, 2018
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Citation

Guvi, K. (2018a, September 23). Cracking the congealing data privacy code. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cracking-the-congealing-data-privacy-code


Videos

Reducing child mortality

Huge potential impact in India and internationally where diarrhoea kills large numbers. This is a really excellent, thorough and innovative and effective piece of research.

Catalogue: Congress 2018
Author: Sema Sgaier
September 23, 2018
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Citation

Sgaier, S. (2018a, September 23). Reducing child mortality. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reducing-child-mortality


Videos

Thought leadership from win

Half of the population is women, making it a large and attractive market for many companies, but many are struggling to adapt. Women are still seen under certain stereotypes and it is still difficult for some companies to achieve a real and lasting...

Catalogue: Congress 2018
Author: Urpi Torrado
September 23, 2018
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Citation

Torrado, U. (2018a, September 23). Thought leadership from win. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/thought-leadership-from-win


Videos

Can you answer and beat our quick fire pub quiz?

Join Kim Smouter, our resident data protection and privacy expert and Head of Public Affairs & Professional Standards, as he gives you a sneak preview of ESOMAR Plus' training offer. He's come up with a quick fire pub quiz designed to test your...

Catalogue: Congress 2018
Author: Kim Smouter-Umans
September 23, 2018
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Citation

Smouter-Umans, K. (2018a, September 23). Can you answer and beat our quick fire pub quiz? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-you-answer-and-beat-our-quick-fire-pub-quiz-